The bag, live
Roast level — one plate swap
Face
DAY ROAST
2400FT
house blend · washed process
Brew ladder
- Pour-over1:16 · 3:00
- French press1:14 · 4:00
- Espresso1:2 · 28s
ORIGIN MAP ZONE
roasted at 2,400ft — Bartlett, NH
The roast switcher drives one CSS variable — exactly how production works: one plate changes per SKU.
Detail zooms
Shelf context — before / after
old GP
DAWN
DAY
DUSK
Top: today's kraft anonymity. Bottom: the roast-band system — readable at shelf distance, giftable as a trio.