Logo system
Minimum sizes: 12 mm print · 24 px screen (mark only at the minimum — wordmark joins at 20 mm / 64 px).
Color
Four inks + paper, capped for uncoated recycled stock. Click a chip to copy its hex.
Contrast gates: Evergreen on Cream 10.8:1 · Ink on Cream 14.5:1. Aurora and Dawn are non-text inks — arc accent and warmth only, never type at any size.
Type voices
Presence · serif
Calm you can verify.
Headlines, labels · Georgia / ITC Berkeley equiv in print
Wordmark · spaced caps
A U R O R A
Wordmark + section markers only
Ingredient · quiet sans
aloe barbadensis leaf juice*, glycerin, squalane — *certified organic, batch 042
Ingredient lists, legal · 11/16
Do / Don't
Toggle each card to see the violation it prevents.
Label builder
The production grid, proven live: pick a SKU and size class.
CALM CREAM
night repair · 60ml
EVERY INGREDIENT, VERIFIED
batch 042 · poured 03.26 · ZS