Creative that lands.
Tools that hum.

Lofty Labz is a two-person studio shipping brand systems, websites, and campaigns — plus the custom automations that kill the busywork behind them.

Start a project See the work
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Services

Nine ways we move your business

Every engagement runs the same six-stage process — Discovery to Results — with a fixed quote up front and named deliverables at every stage.

The core lab

  • Web Design

    Custom site design, landing pages and funnels, SEO content structure — brand-true and conversion-first.

    What you get
    • Analytics + content audit
    • IA map and user flows
    • Wireframes (two directions)
    • Responsive comps
    • Component spec + AA accessibility sheet

  • Web Development

    We build what we design: fast, accessible sites and e-commerce with performance budgets baked in.

    What you get
    • Technical plan
    • Component library
    • Staging builds per review gate
    • Performance budget report
    • Deployment + maintenance docs

  • Social Media Strategy

    Platform strategy, content systems, and calendars your team can actually sustain.

    What you get
    • Platform audit
    • Strategy one-pager
    • 90-day content calendar
    • Post template kit
    • Monthly analytics report

  • Custom Tooling & Automation

    Internal tools that streamline your operations — intake-to-CRM flows, asset pipelines, reporting dashboards.

    What you get
    • Process map
    • Automation opportunity matrix
    • Clickable prototype
    • Deployed tool + runbook
    • Quarterly efficiency report

Full-stack creative

  • Branding

    Naming, identity systems, positioning, and guidelines that scale to every SKU.

    What you get
    • Competitor + customer-language audit
    • Positioning one-pager
    • 2–3 mark directions
    • Final identity system + guidelines
    • Full asset package

  • Advertising

    Campaign concepts and ad families for social, print, and point of sale.

    What you get
    • Message map
    • Campaign platform brief
    • 2–3 campaign directions
    • Ad-unit family (static + animated)
    • Channel spec + flight calendar

  • Marketing

    Strategy, email and direct mail, event marketing — integrated and measured.

    What you get
    • Channel audit
    • Strategy deck
    • Campaign calendar
    • Per-channel creative
    • Measurement scheme + report

  • Graphic Design

    Collateral, packaging, environmental, presentations — concept through production specs.

    What you get
    • Creative brief + moodboard
    • 2–3 comps
    • Final mechanicals
    • Print/production specs
    • Source files

  • Copywriting

    Brand voice, web and ad copy, SEO content — words that pull their weight.

    What you get
    • Voice & tone guide
    • Message hierarchy
    • Versioned copy deck
    • SEO keyword map
    • Proof pass log

Why Lofty Labz

Small lab. Senior hands. No hand-offs.

  • End-to-end

    Strategy, design, build, and launch under one roof — no vendor juggling, no telephone game.

  • Built for speed

    Two makers, zero bureaucracy. Projects start moving the week they're signed.

  • Senior only

    The people who pitch your project are the people who do the work. Every time.

  • Priced in writing

    A fixed quote before kickoff — and billing your way: per project, flat-fee menu, or quarterly-to-annual retainer.

Who we work with

Built for teams that need leverage

  • Business owners

    A brand foundation and pipeline that outmarket competitors twice your size.

  • Marketing consultants

    White-label creative and build capacity that makes your strategy ship.

  • Corporate marketing teams

    Overflow firepower with agency polish and freelancer speed.

  • Entrepreneurs & startups

    Launch-ready identity, site, and campaign on a runway-friendly budget.

  • Event planners

    Event brands, signage systems, and promotion that fill rooms.

  • In-house creative teams

    Extra senior hands when the queue outgrows the headcount.

The founders

Two people. Every pixel and every pipeline.

Zach Shanks

Co-founder · Design & Strategy

Zach leads brand, design, and campaign strategy — the "creative that lands" half of the lab. He's spent a decade making small companies look like category leaders.

765-667-2246

Ricky Sanderson

Co-founder · Engineering & Automation

Ricky builds the sites, stores, and internal tools — the "tools that hum" half. If a workflow eats your team's Tuesdays, he automates it out of existence.

317-900-4958

“We keep the lab small on purpose: the work stays senior, the answers stay fast, and nothing gets lost between departments — because there aren't any.”

Work

Sample engagements from the lab

Demonstration projects built end-to-end — every tile is a full case study with its live deliverable embedded. internal demonstrations

Industries

Where the process travels well

The six-stage process is industry-agnostic — these are the sectors our sample engagements and backgrounds cover deepest.

  • Consumer & retail
  • Food & beverage
  • Financial services
  • Green technology
  • Healthcare
  • Hospitality & events
  • Tech startups

Two senior makers. Zero hand-offs. Every project, every industry.

What partners say

Voices from the bench

sample quotes Written for demonstration engagements — real ones go here as they land.

  • “They rebuilt our brand and the spreadsheet hell behind it. The identity got us shelf space; the automation got us our weekends.”

    Demonstration quote · DTC founder persona

  • “One conversation, and the site, the copy, and the campaign all matched. I've paid four vendors to not achieve that.”

    Demonstration quote · Marketing director persona

  • “Fixed quote, six stages, named deliverables. The first agency process I've seen that behaves like engineering.”

    Demonstration quote · Startup CTO persona

  • “Fast without being sloppy, senior without the agency tax. The work reads like a team of twelve.”

    Demonstration quote · Consultant persona

Reach out

Ready to take your business somewhere lofty?